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IPL 2021 – Kings XI Punjab’s new name is Punjab Kings

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The idea behind the change is to “add a fresh look and fresh feel,” co-owner says

The Kings XI Punjab will now be called Punjab Kings. The idea behind the change is to “add a fresh look and fresh feel,” Mohit Burman, one of the co-owners of the franchise, said.

According to Burman, the franchise, which also has Ness Wadia, Preity Zinta and Karn Paul as the other owners, will also unveil a new logo on Wednesday as part of its rebranding strategy. Burman, who is vice-chairman at Dabur India Pvt. Ltd, said the plan to rename the team had been in the works for at least a year.

Burman said that the franchise decided to change the name following not just in-house feedback but also from fans. “We put it to research, both with fans and with closed groups and have finally arrived at the new name,” Burman told ESPNcricinfo. “The idea behind the new name is to add a fresh look and a fresh feel to the franchise. As with any product/service, everything has its own life cycle and we believe given the changing ethos and the audience taste we thought it was apt for the brand to go through a complete new refresh.”

http://www.espncricinfo.com/ci/content/story/1251994.html?CMP=OTC-RSS

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